I was asked by Beatrix crew, a Macedonia based dance studio, to revive their idea on a campaign for fighting domestic violence through audiovisual performance. The creative process, that I took a part in, led to a campaign called ‘Silence’ with a key message – Fighting Domestic Violence through Dance.
CONCEPT
The concept displays a powerful visual setting, a story told through simple, clean aesthetics and message of silence that speaks for itself. A hand-dyed in black paint, as a symbol of violence, metaphorically portraits the suppressed feeling that stays in the throat of the victims of domestic violence
