I was asked by Beatrix crew, a Macedonia based dance studio, to revive their idea on a campaign for fighting domestic violence through audiovisual performance. The creative process, that I took a part in, led to a campaign called ‘Silence’ with a key message – Fighting Domestic Violence through Dance.
The concept displays a powerful visual setting, a story told through simple, clean aesthetics and message of silence that speaks for itself. A hand-dyed in black paint, as a symbol of violence, metaphorically portraits the suppressed feeling that stays in the throat of the victims of domestic violence.
Offline campaign: poster, flyer
Digital campaign: Promo video, Concept&Design for social media
Promo campaign concept: Ana Stojanovska
Art director: Ana Stojanovska
Video production: Marsben
Visual designer: Ana Stojanovska
Model and performer: Ivana Balabanova